The Impact of Monetary Incentives on Physician Prosocial Behavior in Online Medical Consulting Platforms: Evidence From China

BACKGROUND: In online medical consulting platforms, physicians can get both economic and social returns by offering online medical services, such as answering questions or sharing health care knowledge with patients. Physicians’ online prosocial behavior could bring many benefits to the health care...

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Bibliographic Details
Main Authors: Jing, Dong, Jin, Yu, Liu, Jianwei
Format: Text
Language:English
Published: JMIR Publications 2019
Subjects:
Online Access:https://pmc.ncbi.nlm.nih.gov/articles/PMC6688439/
https://pubmed.ncbi.nlm.nih.gov/31350834
http://dx.doi.org/10.2196/14685
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