The Impact of Monetary Incentives on Physician Prosocial Behavior in Online Medical Consulting Platforms: Evidence From China
BACKGROUND: In online medical consulting platforms, physicians can get both economic and social returns by offering online medical services, such as answering questions or sharing health care knowledge with patients. Physicians’ online prosocial behavior could bring many benefits to the health care...
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Main Authors: | , , |
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Format: | Text |
Language: | English |
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JMIR Publications
2019
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Online Access: | https://pmc.ncbi.nlm.nih.gov/articles/PMC6688439/ https://pubmed.ncbi.nlm.nih.gov/31350834 http://dx.doi.org/10.2196/14685 |
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