Valências na resposta emocional dos eleitores: design experimental com neurociência
This work aims to quantitatively and qualitatively evaluate the valence of voters’ emotional response to changes in the scenarios in videos of political propaganda. The experiment was conducted in a laboratory with a fictitious candidate and content. We used four different scenarios: one with a comp...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | inglés |
| Publicado: |
2020
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| Acceso en liña: | https://doi.org/10.5902/1983465943111 https://periodicos.ufsm.br/reaufsm/article/download/43111/ReA%20V.%2013%2C%20N.%203_ART3 |
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