Talking About Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers’ Quit Behaviors
This study examined the role of interpersonal communication in the context of a mass media anti-smoking campaign. Specifically, it explored whether conversations about campaign ads and/or about quitting mediated campaign exposure effects on 2 quitting behaviors (sought help to quit and tried to quit...
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| Main Authors: | , , , , |
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| 格式: | Artigo |
| 语言: | 英语 |
| 出版: |
2015
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| 在线阅读: | https://doi.org/10.1080/10810730.2015.1018620 |
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