Talking About Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers’ Quit Behaviors
This study examined the role of interpersonal communication in the context of a mass media anti-smoking campaign. Specifically, it explored whether conversations about campaign ads and/or about quitting mediated campaign exposure effects on 2 quitting behaviors (sought help to quit and tried to quit...
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| Autori principali: | , , , , |
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| Natura: | Artigo |
| Lingua: | inglese |
| Pubblicazione: |
2015
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| Accesso online: | https://doi.org/10.1080/10810730.2015.1018620 |
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