Talking About Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers’ Quit Behaviors

This study examined the role of interpersonal communication in the context of a mass media anti-smoking campaign. Specifically, it explored whether conversations about campaign ads and/or about quitting mediated campaign exposure effects on 2 quitting behaviors (sought help to quit and tried to quit...

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Main Authors: Michelle Jeong, Andy S.L. Tan, Emily Brennan, Laura Gibson, Robert Hornik
格式: Artigo
語言:英语
出版: 2015
在線閱讀:https://doi.org/10.1080/10810730.2015.1018620
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