A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Purpose The purpose of this paper is to investigate and identify the salient effects of apparel evaluativ1e cues in order to enrich our understanding of consumer preferences and behaviour in two different socio-cultural contexts – Canada from the west and China of the east. Design/methodology/approa...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | anglès |
| Publicat: |
2017
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| Accés en línia: | https://doi.org/10.1108/apjml-09-2016-0175 |
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