The U.S. National <i>Tips From Former Smokers</i> Antismoking Campaign

The U.S. National <i>Tips From Former Smokers</i> Antismoking Campaign

Objective. Evaluate the second flight of the U.S. Tips From Former Smokers (Tips) campaign. Method. Data were analyzed from an online consumer panel of U.S. adult smokers before ( n = 1,404) and after ( n = 1,401) the 2013 Tips campaign launch. Generalized estimating equation models assessed whether...

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Bibliographic Details
Main Authors: Li‐Ling Huang, James F. Thrasher, Erika Nayeli Abad, K. Michael Cummings, Maansi Bansal‐Travers, Abraham Brown, Gera E. Nagelhout
Format: Artigo
Language:English
Published: 2015
Online Access:https://doi.org/10.1177/1090198114564503
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https://doi.org/10.1177/1090198114564503

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