The U.S. National <i>Tips From Former Smokers</i> Antismoking Campaign
Objective. Evaluate the second flight of the U.S. Tips From Former Smokers (Tips) campaign. Method. Data were analyzed from an online consumer panel of U.S. adult smokers before ( n = 1,404) and after ( n = 1,401) the 2013 Tips campaign launch. Generalized estimating equation models assessed whether...
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| Главные авторы: | , , , , , , |
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| Формат: | Artigo |
| Язык: | английский |
| Опубликовано: |
2015
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| Online-ссылка: | https://doi.org/10.1177/1090198114564503 |
| Метки: |
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| Итог: | Objective. Evaluate the second flight of the U.S. Tips From Former Smokers (Tips) campaign. Method. Data were analyzed from an online consumer panel of U.S. adult smokers before ( n = 1,404) and after ( n = 1,401) the 2013 Tips campaign launch. Generalized estimating equation models assessed whether the Tips advertisement recall was associated with knowledge about smoking-related risks in the Tips advertisements, awareness and use of a toll-free quitline and cessation websites, and quit attempts. Results. Seventy-one percent of participants at Wave 2 reported that they recalled seeing at least one Tips advertisement. Smokers who recalled seeing a Tips advertisement were more likely to (a) show increases over baseline in knowledge of health risks such as amputation: 65% versus 34%, p < .001; blindness: 27% versus 12%, p < .001; and (b) to be aware of a quitline (41% vs. 30%, p < .001) and cessation website (28% vs. 20%, p < .001). Recall of Tips advertisements was also associated with greater likelihood of reporting having visited cessation websites (odds ratio [OR] = 1.62, 95% confidence interval [CI] = 1.27-2.06), having called a quitline (OR = 2.28, 95% CI = 1.61-3.24), and having made a quit attempt (OR = 1.18, 95% CI = 1.00-1.39), although these results were only statistically significant in the unadjusted models. Conclusions. The 2013 Tips campaign was successful in increasing knowledge of health risks and awareness of tobacco cessation resources. |
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